Viability
Clear leadership pursuing revolutionary goals through unique technology
Feasibility
Robust technology portfolio enabling integrated manufacturing
Marketability
Complex go-to-market across different industries
Desirability
Value proposition spans multiple use cases
Top Strengths
1
Unique Technology Platform
Invisible, undetectable integration superior to removable alternatives
2
Strong IP Portfolio
Multiple patents in development for ink formulation and process technology
3
Experienced Leadership
CEO Einav Margalit with advisory support structure
4
Multi-Industry Applications
Technology applicable to both retail and aviation sectors
Top Weaknesses
1
Complex Multi-Market Focus
Diluted value proposition across retail and aviation use cases
2
Production Integration Challenges
Limited factory testing, remote location integration difficulties
3
MVP Development Stage
Currently developing proof-of-concept, not yet market-ready
4
Market Education Required
New category requiring significant customer education across industries
Strategic Roadmap
1
Phase 1 (Q1-Q2 2025)
Retail Market Entry
• Complete MVP development
• Secure 2-3 major retail partnerships
• Demonstrate ROI through pilots
2
Phase 2 (Q3-Q4 2025)
Technology Scaling
• Expand B2B partnerships
• Develop integration processes
• Build manufacturing capacity
3
Phase 3 (2026)
Aviation Market Development
• Adapt for aviation requirements
• Pursue industry partnerships
• Develop compliance certifications
Innovation Character
RESOURCES PUSH
Innovation driven by leveraging proprietary printed electronics technology across multiple applications. Technology-first approach seeking market applications for core IP assets.
Primary Risk
Spreading resources too thin across retail and aviation markets before establishing strong position in either.
Recommended Strategy
Lead with retail inventory management, establish market presence and revenue, then expand to aviation applications using proven platform and partnerships.